> For the complete documentation index, see [llms.txt](https://tads.gitbook.io/docs/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://tads.gitbook.io/docs/resourses/glossary.md).

# Glossary

### Roles

* <mark style="color:green;">Advertiser</mark> — a person or company who creates and pays for ads to promote products, services, or content.
* <mark style="color:green;">Publisher</mark> — a person or company who integrates ads into their app, earning revenue from user interactions with ads.

### General Settings

* <mark style="color:green;">URL</mark> — the web address of Telegram Mini App.
* <mark style="color:green;">Category</mark> - the subject of the ad. Advertisers select a category for their ads, while publishers set restrictions on which categories are allowed in their widgets.
* <mark style="color:green;">Country/City</mark> — a geographic location used for ad targeting, specified by the user’s region.
* <mark style="color:green;">Locales</mark> — users language, used to target ads during ad creation.
* <mark style="color:green;">Platform</mark> — environments where advertisements are displayed, such as iOS, Android, and web.
* <mark style="color:green;">Budget</mark> — the amount of money allocated for running ad campaigns over a full period.
* <mark style="color:green;">USD₮</mark> — Tether (USD₮) is a stablecoin pegged to the US dollar exchange rate in a 1:1 ratio, used to simplify cryptocurrency trading and minimize volatility.

### Dashboards

* <mark style="color:green;">Clicks</mark> — the number of times users interact with an ad by selecting it.
* <mark style="color:green;">Impressions</mark> — the number of times an ad is displayed to users.
* <mark style="color:green;">CTR</mark> (Click-Through Rate) — the percentage of impressions that result in clicks (Clicks/Impressions \* 100).
* <mark style="color:green;">CPC</mark> (Cost Per Click) — a pricing model where the advertiser pays each time a user clicks an ad.
* <mark style="color:green;">CPM</mark> (Cost Per Mille) — a pricing model where the advertiser pays per thousand impressions.
* <mark style="color:green;">Site</mark> - Telegram Mini App where ads are placed.
* <mark style="color:green;">Widget</mark> — an ad unit integrated into an app, used to display one or more ads to users.


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