> For the complete documentation index, see [llms.txt](https://tads.gitbook.io/docs/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://tads.gitbook.io/docs/getting-started/advertisers/launch-ad.md).

# Launch Ad

## 1. Register personal account

Fill in your registration details [on the website](https://tads.me/register):

<div align="left"><figure><img src="/files/yO8pSQe7VnORGJSRt6QC" alt="" width="375"><figcaption></figcaption></figure></div>

## 2. Create Ad

Click the "Create Ad" in your advertiser’s dashboard:

<figure><img src="/files/tAB8X5QS2IeYbHRgN7Qf" alt=""><figcaption></figcaption></figure>

Choose the type of your Ad:

<div align="left"><figure><img src="/files/wFagLesHkdBN3YC6dldY" alt=""><figcaption></figcaption></figure></div>

* <mark style="color:green;">Text-Graphic Block</mark> - native ad block with text and image that integrates into app’s content&#x20;
* <mark style="color:green;">Fullscreen banner</mark> - fullscreen ad styled as a Telegram message, seamlessly integrated to boost user attention

You can find all about available formats and examples [here](https://docs.tads.me/resourses/ad-formats).&#x20;

Upload an image and fill in the ad details:

<figure><img src="/files/JPQM5CE24VzKdhe9fYwY" alt=""><figcaption></figcaption></figure>

Fill in the required fields below:

<figure><img src="/files/wOsRGlKWVRrYSu7FMMHL" alt=""><figcaption></figcaption></figure>

* <mark style="color:green;">URL</mark> - a destination URL
* <mark style="color:green;">Ad Category</mark> - the subject of the ad, not the placement of the ad
* <mark style="color:green;">User-Defined CPM/CPC</mark> - your base CPC or CPM (depends on the ad format). This cost serves as the starting point for calculations of impression/click costs, taking into your targeting criteria. The calculated value is displayed in the “Final CPC/CPM” field.

## 3. Define Limits

You can define any necessary campaign limits for your ad:

<figure><img src="/files/KZBmUcm6tAgL2byuHaha" alt=""><figcaption></figcaption></figure>

* <mark style="color:green;">Daily views limit per user</mark> - how many times the same user can see the ad per day
* <mark style="color:green;">Budget limit for Ad</mark> - total budget for the entire campaign.
* <mark style="color:green;">End Date</mark> — the final day the ad will run.

{% hint style="warning" %}
The ad will stop automatically when the budget limit is reached or the end date is passed.
{% endhint %}

## 4. Choose Targeting options

Choose your targeting options:

<figure><img src="/files/FzwgD8QgrYQw0zYw2CVu" alt=""><figcaption></figcaption></figure>

Some of targeting options has its own coefficient that affects the final price used in the auction. You can read more about all targeting parameters [here](/docs/getting-started/advertisers/ad-targeting.md).

## 5. Exclude or target Audience

[How to enable Audience targeting](/docs/getting-started/advertisers/ad-targeting/audience.md)

Choose one of the following targeting options:

<figure><img src="/files/c1KnPhOixndLnwfD3zb0" alt=""><figcaption></figcaption></figure>

* <mark style="color:green;">Exclude audience</mark> – your ad will not be shown to these users (target new users)
* <mark style="color:green;">Target audience</mark> – your ad will be shown only to these users

{% hint style="info" %}
Combining this targeting with others (country, locales, etc.) may significantly reduce the available reach. If your ad shows very low delivery after launch, consider turning off additional targeting to expand your audience.
{% endhint %}

## 6. Save and launch Ad

Finally click "Create Ad" and [top up your balance](https://docs.tads.me/resourses/payment). We recommend starting with a minimum budget of $300.

<div align="left"><figure><img src="/files/W0U9oHTpXbUPPStkiSZe" alt=""><figcaption></figcaption></figure></div>

After creating, the ad will then be submitted for [moderation](https://docs.tads.me/resourses/moderation). \
It initially appears on the dashboard with a "Review" [status](https://docs.tads.me/getting-started/advertisers/ad-statuses). Once it passes moderation, its status changes to "Hold".\
At that point, you must manually launch the ad from the dashboard:

<div align="left"><figure><img src="/files/F0Iev94XylNUdhGYxWnN" alt=""><figcaption></figcaption></figure></div>

***

## Editing Ad Settings

You can update your ad settings at any time. Changing the creative or category sends it back to moderation. Adjusting CPC/CPM or targeting does not require re-approval — just save your changes, and the campaign continues with the updated parameters.


---

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