> For the complete documentation index, see [llms.txt](https://tads.gitbook.io/docs/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://tads.gitbook.io/docs/getting-started/advertisers/ad-targeting/traffic-type.md).

# Traffic Type

Traffic Type targeting allows you to segment your audience based on how users engage with your ads: rewarded (motivated) or organic (non-motivated) traffic. Below is a detailed description of each type.

### **Rewarded traffic (Motivated)**

• **What it is**: users who interact with your ad to receive a reward, such as an in-game bonus, currency, or other incentive. The reward is tied to either viewing the ad or clicking on it.

• **Example**: a user watches a video ad or clicks on a banner to earn extra lives or virtual coins in a game.

**• When to use**: when your goal is to drive a high volume of immediate actions, such as ad views, clicks, or app installs. Effective for campaigns aimed at increasing brand awareness or promoting entry-level products.

• **Cost**: no additional cost is applied to motivated traffic campaigns, making it an economical option for achieving rapid results.

### Non-Rewarded traffic (Organic)

• **What it is**: users who engage with your ad voluntarily, without any external reward. These users interact with your ad because they find it genuinely interesting or relevant.

• **Example**: a user clicks on an ad for a new product they find appealing and explores further details without expecting any reward.

• **When to use**: when you want to attract high-quality users who are more likely to convert into loyal customers. Suitable for campaigns promoting premium products or services, where genuine interest is critical.

**• Cost**: when enabled, the user‑defined cost per click (CPC) or cost per 1000 impressions (CPM) is increased by 150%.

{% hint style="warning" %}
While non-motivated traffic does not guarantee that the audience will become loyal users, it significantly increases the likelihood of attracting engaged and committed customers.
{% endhint %}

**Summary**

Rewarded traffic is ideal for achieving immediate, volume-oriented results, making it perfect for short-term campaigns or awareness drives. \
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Non-Rewarded traffic, on the other hand, is better suited for building long-term engagement and fostering a loyal user base. Select the option that best fits your campaign objectives to maximize impact and ROI.