# Traffic Type

Traffic Type targeting allows you to segment your audience based on how users engage with your ads: rewarded (motivated) or organic (non-motivated) traffic. Below is a detailed description of each type.

### **Rewarded traffic (Motivated)**

• **What it is**: users who interact with your ad to receive a reward, such as an in-game bonus, currency, or other incentive. The reward is tied to either viewing the ad or clicking on it.

• **Example**: a user watches a video ad or clicks on a banner to earn extra lives or virtual coins in a game.

**• When to use**: when your goal is to drive a high volume of immediate actions, such as ad views, clicks, or app installs. Effective for campaigns aimed at increasing brand awareness or promoting entry-level products.

• **Cost**: no additional cost is applied to motivated traffic campaigns, making it an economical option for achieving rapid results.

### Non-Rewarded traffic (Organic)

• **What it is**: users who engage with your ad voluntarily, without any external reward. These users interact with your ad because they find it genuinely interesting or relevant.

• **Example**: a user clicks on an ad for a new product they find appealing and explores further details without expecting any reward.

• **When to use**: when you want to attract high-quality users who are more likely to convert into loyal customers. Suitable for campaigns promoting premium products or services, where genuine interest is critical.

**• Cost**: when enabled, the user‑defined cost per click (CPC) or cost per 1000 impressions (CPM) is increased by 150%.

{% hint style="warning" %}
While non-motivated traffic does not guarantee that the audience will become loyal users, it significantly increases the likelihood of attracting engaged and committed customers.
{% endhint %}

**Summary**

Rewarded traffic is ideal for achieving immediate, volume-oriented results, making it perfect for short-term campaigns or awareness drives. \
\
Non-Rewarded traffic, on the other hand, is better suited for building long-term engagement and fostering a loyal user base. Select the option that best fits your campaign objectives to maximize impact and ROI.


---

# Agent Instructions: Querying This Documentation

If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.

Perform an HTTP GET request on the current page URL with the `ask` query parameter:

```
GET https://tads.gitbook.io/docs/getting-started/advertisers/ad-targeting/traffic-type.md?ask=<question>
```

The question should be specific, self-contained, and written in natural language.
The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.