Telegram Premium

Telegram Premium targeting allows you to focus your ad campaigns on users based on their Telegram Premium subscription status. This option provides valuable information that a user who has purchased Telegram Premium has experience making purchases on Telegram, which suggests a higher likelihood that they are engaged and familiar with in-app transactions.

Cost: when enabled, the user‑defined cost per click (CPC) or cost per 1000 impressions (CPM) is increased by 150%.