# Telegram Premium Telegram Premium targeting allows you to focus your ad campaigns on users based on their Telegram Premium subscription status. This option provides valuable information that a user who has purchased Telegram Premium has experience making purchases on Telegram, which suggests a higher likelihood that they are engaged and familiar with in-app transactions. **Cost**: when enabled, the user‑defined cost per click (CPC) or cost per 1000 impressions (CPM) is increased by 150%. --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://tads.gitbook.io/docs/getting-started/advertisers/ad-targeting/telegram-premium.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.