> For the complete documentation index, see [llms.txt](https://tads.gitbook.io/docs/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://tads.gitbook.io/docs/getting-started/advertisers/ad-targeting/telegram-premium.md).

# Telegram Premium

Telegram Premium targeting allows you to focus your ad campaigns on users based on their Telegram Premium subscription status. This option provides valuable information that a user who has purchased Telegram Premium has experience making purchases on Telegram, which suggests a higher likelihood that they are engaged and familiar with in-app transactions.

**Cost**: when enabled, the user‑defined cost per click (CPC) or cost per 1000 impressions (CPM) is increased by 150%.