# Location

Location targetings enables you to display your ads to users in specific countries or cities. This is useful when your product or service is tailored to a specific market or region, ensuring your advertising budget is spent efficiently by focusing on the right audience.

To display the list available for targeting we use:

* the [ISO 3166](https://en.wikipedia.org/wiki/List_of_ISO_3166_country_codes) standard for countries
* the [maxmind](https://www.maxmind.com/en/home) standard for cities

**Cost**: when country targeting enabled, the user‑defined cost per click (CPC) or cost per 1000 impressions (CPM) is increased by 50%. City ​​targeting adds 25% to the cost.


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