# Gender

Gender targeting allows you to display your ads to users based on their identified gender in Telegram. You can select Male or Female. The Any option is set by default and includes all users, regardless of whether gender information is available. \
This targeting can be helpful when promoting products or services that are more relevant to a particular gender group, making campaigns more focused and effective.

**Cost**: when enabled, the user‑defined cost per click (CPC) or cost per 1000 impressions (CPM) is increased by 25%.


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