# Ad Targeting

In order to effectively tailor your advertising campaign to the right audience, our platform provides a variety of targeting options. These options allow you to narrow down who sees your ads based on user location, language, device type, and more. 

The pages below provide an overview of the different targeting types available in your advertiser account:

* [Location: сountry and city](https://docs.tads.me/getting-started/advertisers/ad-targeting/country)
* [Locales ](https://docs.tads.me/getting-started/advertisers/ad-targeting/locales)
* [Platforms](https://docs.tads.me/getting-started/advertisers/ad-targeting/platforms)
* [Gender](https://docs.tads.me/~/revisions/9dHJqE0GPQshvde09x6j/getting-started/advertisers/ad-targeting/gender)
* [Telegram Gifts](https://docs.tads.me/~/revisions/WIpY8vCOv1vfFqJd2985/getting-started/advertisers/ad-targeting/telegram-gifts)
* [Telegram Wallet](https://docs.tads.me/getting-started/advertisers/ad-targeting/user-spending-power)
* [Telegram Premium](https://docs.tads.me/getting-started/advertisers/ad-targeting/telegram-premium)
* [Traffic Type](https://docs.tads.me/getting-started/advertisers/ad-targeting/motivated-rewarded) 
* [Audience](https://docs.tads.me/getting-started/advertisers/ad-targeting/audience)